Oral Presentation: The Champlain Current

THESIS: The Champlain Current gives the latest news and updates on campus life, keeping students informed.

FIVE FACTS

• · The Current covers news stories, feature articles, profiles, reviews, columns, and commentaries.
• · There are currently 28 staff members consisting of reporters, writers, and photographers.
• · Seven issues are published: one every month excluding January.
• · There is a circulation of 1,100 copies.

· The Current is always looking for more employees.

TRIUNE BRIAN: The Current forces a lot of NEOCORTICAL thought. For the most part you need to read the articles to get any substance. The last three pages are made up completely of pictures celebrating spirit week, appealing to the LYMBIC part of the brain.

7 PRINCIPLES: There’s an article in The Current for everyone, giving it INDIVIDUAL MEANING. There are a number of articles written with the intent of helping students along with their college experience, giving them certain VALUE MESSAGES such as eating right and actually paying attention to the core classes.

8 TRENDS: The Current calls for more to PARTICIPATE and contribute to it. There are tons of PERSONAL stories from the staff, as well as letters to the editor from students, faculty, and staff.

29 PERSUASIVE TECHNIQUES: There are a number of persuasive techniques present in The Current. It uses HUMOR in the form of cartoons, STRENGTH, and a combination of GROUP DYNAMICS and PLAIN FOLKS. The Current tries to unite the student body by giving it stories and news to read in a way it can relate to.